Blog
Latest thinking on SEO, GEO & AEO
Plain-English guides for Australian local service businesses — no jargon walls, no hype.
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AEO
What Is AEO (Answer Engine Optimisation) and Why Local Businesses Can't Ignore It in 2026
Search engines and AI tools increasingly answer questions directly — here's what that means for being found, in plain English.
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GEO · SEO
GEO vs SEO: What's Actually Different, and Do You Need Both?
The two disciplines overlap — but they're not the same thing. A plain-English comparison for business owners.
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Local search
How Local Trade Businesses in Australia Can Show Up in ChatGPT and Google AI Overviews
Practical steps for trades and home services to get referenced by AI search tools.
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Local search
Google Business Profile Checklist for Australian Local Services (2026)
The profile most local customers see first — and how to make sure yours is working for you.
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Technical
Why Site Speed Still Matters for SEO — and How to Check Yours in 2 Minutes
A quick, non-technical way to see whether your site is fast enough to compete.
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GEO
5 Signs Your Website Is Invisible to AI Search Tools
How to tell whether ChatGPT, Gemini and AI Overviews can actually see — and cite — your business.
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Technical
A Plain-English Guide to Schema Markup (No Developer Needed)
What structured data is, why search engines and AI tools rely on it, and where to start.
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